Black Veil Brides - Marketing Analysis

Black Veil Brides use a huge variety of ways in advertising their band and marketing themselves. Since there is a massive improvement within technology, that even downloading songs pirately for free the music industry have to attempt to counter it however even with piracy there are still huge amounts of sales, just not as much as there would be without downloading.

Black Veil Brides use the old ways of marketing their band such as advertisements when playing concerts or doing gigs, awareing people who walk pass or find it interesting and feel they would like to go see it they can see the time, date and how much and a picture of the band and where it's being performed. This is much more of a billboard, poster type of marketing for places which have a huge amount of people walking around such as in a high street.

They also have their own website and their own youtube account in which they publish their songs as they can make some income from views on youtube as people are going to listen to it freely on youtube anyway so they may aswell make a profit from it other then a loss from it being listened to  on someone else.

They also use technology to it's full ability on marketing theirself such as not only having their CD's in shops allowing them to be purchased, they also have their CD's on ITunes and websites such as amazon etc. They also have their own facebook page in which they keep their fans updated and allow others to see their page that are also interested. This allows fans to see when their doing concerts, merchandising clothing, accesories etc. They also interact with the fans by each memeber of the band owning a twitter account in which allows users to follow them and interact with the band, but also the band to post such that wouldn't necessarily be posted to the band page.

The band has become very popular winning Kerrang's Best International Band, Best Vocalist etc proving to be very sucessful in it's early rise to fame. So their marketing is paying off very well and their name is getting spread around.